The word communications is one that encompasses a vast spectrum of functions in any organisation. Therefore, communications consulting encompasses a broad range of services, some of which are detailed separately in our services scope descriptions.
Effective communication is critical to the success of any business. Big organisations of course have a communications manager, or indeed a communications department, but smaller businesses don’t have the luxury of such a resource – and that is where The Cahootts can add real value to your business through communications consulting.
Our communications consulting services can include ongoing communications strategy and management for your business, or specific projects, such as a corporate video, company brochure or website, or annual report.
We like to breakdown business communications into internal and external communications.
Internal communications involves all the communications within a business, ensuring staff are always informed and motivated. This includes change and culture communications. Effective internal communication goes a long way to ensuring that all employees in a business understand the importance of their role in the wider organisational success and that everyone works together to achieve business goals. It ensures that staff are informed and empowered.
External communications deals with the transmission of information and messages from a business to stakeholders outside the business, including customers and potential customers, suppliers, investors and the general public. It covers all content that originates inside a company that is intended for those outside the company. The creation of the content, or message, that goes out, is just as critical as the mechanism used to send it out. External communication includes traditional PR and media and digital marketing.
Our communications consulting services include:
- Communications strategy and planning
- Internal communications and internal culture communications
- People, change and transformation communications
- Executive communications
- Company meetings and events
- Content – creative, copy and design
- Communications best practices
- Communication coaching
- Board papers and presentations
- Traditional PR and media
- Social media
- Company websites
- Company and people profiles
- Company brochures, pitch desks and credentials presentations – design and copy
- Email and digital communications
- Stakeholder mapping
- Communications audits and reporting