Content marketing

Content marketing is an integral part of a business’ marketing strategy. Content marketing focusses on the consistent creation of valuable, appropriate and engaging content – and the distribution thereof to a defined audience.

Marketing is impossible without great content!

The goal of content marketing is to drive profitable customer action.

Good content is informative, entertaining, interactive, cohesive and shareable – and it goes a long way to driving business success.

Content marketing should be an integral part of the marketing function of any business. What is very important is that your content is of a high quality:

  • SEO – search engines reward business that publish great quality content consistently
  • PPC – paid search works best when there is great content behind it.
  • Social media – content marketing is an integral part of social media
  • Leads and potential business – content is a critical element of driving new business

 

Our content marketing services include:

  • Company videos (and we can’t emphasise the importance of video for engagement!)
  • Video posts
  • Case studies
  • Social media content
  • Visual content – Imagery and photography
  • Copywriting
  • Email newsletters
  • Storytelling
  • Engaging and interesting blog articles
  • Presentations
Content marketing