Content marketing is an integral part of a business’ marketing strategy. Content marketing focusses on the consistent creation of valuable, appropriate and engaging content – and the distribution thereof to a defined audience.
Marketing is impossible without great content!
The goal of content marketing is to drive profitable customer action.
Good content is informative, entertaining, interactive, cohesive and shareable – and it goes a long way to driving business success.
Content marketing should be an integral part of the marketing function of any business. What is very important is that your content is of a high quality:
- SEO – search engines reward business that publish great quality content consistently
- PPC – paid search works best when there is great content behind it.
- Social media – content marketing is an integral part of social media
- Leads and potential business – content is a critical element of driving new business
Our content marketing services include:
- Company videos (and we can’t emphasise the importance of video for engagement!)
- Video posts
- Case studies
- Social media content
- Visual content – Imagery and photography
- Email newsletters
- Engaging and interesting blog articles