SEO – or Search Engine Optimization – is the activities on your digital channels that increase the numbers of visitors to your website – and the quality of those visitors. This is done by optimising your business’ rankings in Google’s algorithmic search engine results.
On one hand, it is straightforward, but it is often highly specialised and very technical, particularly as Google’s algorithms change frequently – which is why we have on our team a highly specialised SEO expert; he eats and sleeps SEO.
There are two parts to the SEO of a business’ website: organic SEO and paid SEO, or paid search. Ideally, a business should do both, but it is important that the organic SEO of any website is optimised before running any paid search campaigns. The beauty of SEO is that it is highly measurable.
Our SEO services include:
- Web and web page SEO optimisation
- Web SEO audits
- Key word research
- Web SEO copywriting
- Paid search campaigns
- Content development
- Social media account optimisation
- Monitoring and reporting