Lecia Chidrawi

Lecia Chidrawi

Lecia is a founder of the Cahootts Business Partnership and has more than 20 years of extensive experience in marketing, brand and advertising. She has worked for leading organisations across various industries including Information and Communication Technologies (ICT), automotive, manufacturing, shipping, property, financial services and aerospace.

Lecia is passionate about people and strives to build strong relationships with the clients / teams she works with.  Lecia is a driven self-managed professional with the ability to adjust and multi-task in any fast paced client environment. She is assertive and has a creative approach to constantly exceed our customer’s expectations.

More about Lecia

After completing her tertiary education in Cape Town during 2000, Lecia moved to the UK and gained valuable experience at a leading shipping corporation and an international property specialists based in London.

She returned to sunny South Africa in 2003 and worked for one of South Africa’s leading packaging group, Lenco Holdings Group, managing their marketing and communications portfolio.

She later relocated to Johannesburg to work for Kiara Holdings Company which is holding company of e-Commerce solutions for various verticals of industry, and later as the Customer Relationship Manager for Compatible Information Systems, a software and hardware development company.

The Cahootts

During 2006, she worked for a leading software and business consulting company called Business Systems Group, a consulting organisation wholly owned by Hosken Consolidated Investments (is a listed entity on the JSE). As the Marketing Operations Manager for the group, Lecia was responsible for the overall brand management, digital marketing, events management, customer marketing and internal campaigns.

In 2009, Lecia joined T-Systems South Africa as the (national) Marketing Specialist.  T-Systems is a company that forms part of the Deutsche Telekom group of companies and is one of Europe’s leading providers of information and communications technology (ICT) for multinational corporations and public sector institutions.  Lecia was responsible for the T-Systems South Africa brand and managed customer marketing portfolios for the Western Cape.  Key clients included Old Mutual Group (Old Mutual and Mutual & Federal), BAT, Metropolitan, Woolworths, Truworths and Foschini to name a few.  It was here that Lecia met and worked closely with her Cahootts colleagues, Kirsten and Jan.

During 2013, she consulted to SACAP (the South African College of Applied Psychology), a leading provider of academically rigorous and accredited Counselling, Coaching and Psychology Courses.  She managed the marketing portfolio including all brand related initiatives, online marketing, advertising, PR and internal marketing and communications.

She later joined 10X Investments as their Marketing Manager. 10X is a licensed financial services provider and pension funds administrator and serves companies in various industries and manages several billion rands in private and corporate retirement investments to various clients including Virgin Active, EOH, Deutsche Bank and Macquarie Bank. Lecia was responsible for the company’s brand management, advertising, PR, customer marketing and internal marketing & communication initiatives.

Lecia also worked as the Group Marketing Manager for SCS Aerospace Group which is South Africa’s largest privately owned group of satellite companies. SCS Aerospace Group, through its subsidiaries Space Advisory Company, NewSpace Systems, SCS Space and SCS Global Information, offers three lines of business including satellite engineering solutions, satellite systems and subsystems, and satellite component manufacturing.  Lecia was responsible for Brand Management, Strategic, Operational, Internal and External Communications, Online Marketing, and Lead Generation Support for SCS Aerospace Group and the companies within the group.

Lecia’s interests include general outdoor activities such as running, hiking, scuba diving and also enjoys travelling, people, music, wine and theatre.

Find Lecia on Linkedin here.

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Meet the other Cahootts Directors

Kirsten Veenstra

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Jan Grobler

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